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UNIFORMS ARE AN EFFECTIVE MARKETING TOOL
Posted by Gary Yeung on
Marketing researchers surveyed 14 major industry groups, ranging from general building contractors to auto repair services to wholesale trades, and the majority of respondents (67%) believe that managed uniform programs are a more effective form of advertising compared to Internet, TV, radio, billboard, yellow pages, and newspaper advertising. Download the infographic below to see a summary of the results.
10 Benefits for Company Uniforms
Posted by Gary Yeung on
TOP 10 BENEFITS OF EMPLOYEE UNIFORMS WILMINGTON, MA (May 2013) - Legendary Harvard Business School marketing professor Theodore Levitt once said, “People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” Similarly, business managers don’t want to simply rent work uniforms for their employees, they want to benefit from the many image enhancing results a managed workwear program can produce. Foremost among those results is the ability to project a professional image and effectively promote a company brand, says Adam Soreff, Director of Marketing at UniFirst, a leading provider of uniforms and workwear to businesses throughout the...