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News — uniforms

The Power of Professional Apparel and Uniforms

Posted by Gary Yeung on

A first impression is a powerful thing, and in the business world, it can be the difference between success and failure. Your employees’ appearance is an important factor in making a good first impression, and that’s why apparel and uniforms play an integral role in professional settings. From boosting morale to improving company image, there are many reasons why investing in quality apparel and uniforms makes sense for any business. Let’s take a look at some of them. 

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UNIFORMS ARE AN EFFECTIVE MARKETING TOOL

Posted by Gary Yeung on

UNIFORMS ARE AN EFFECTIVE MARKETING TOOL

Marketing researchers surveyed 14 major industry groups, ranging from general building contractors to auto repair services to wholesale trades, and the majority of respondents (67%) believe that managed uniform programs are a more effective form of advertising compared to Internet, TV, radio, billboard, yellow pages, and newspaper advertising. Download the infographic below to see a summary of the results.

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10 Benefits for Company Uniforms

Posted by Gary Yeung on

TOP 10 BENEFITS OF EMPLOYEE UNIFORMS WILMINGTON, MA (May 2013) - Legendary Harvard Business School marketing professor Theodore Levitt once said, “People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” Similarly, business managers don’t want to simply rent work uniforms for their employees, they want to benefit from the many image enhancing results a managed workwear program can produce. Foremost among those results is the ability to project a professional image and effectively promote a company brand, says Adam Soreff, Director of Marketing at UniFirst, a leading provider of uniforms and workwear to businesses throughout the...

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